Studio Hedoniste

Logo design & branding

Studio Hedoniste is a self-care studio offering skincare treatments alongside well being advice and coaching. They got in touch requiring a logo and some general branding advice and material. The core philosophy of the studio is "hedonism in the every day" and, with this in mind, my mission was to craft a design that emanates fun and positivity while maintaining an aura of trustworthiness befitting a company devoted to enhancing their clients' beauty and well-being.

The logo features a sun setting over the sea with radiant rays, perfectly capturing the essence of relaxation and embracing pleasure in life's simplest moments. I aimed to encapsulate the heart of Studio Hedoniste's identity – a place where self-care meets blissful indulgence. The sun setting over the sea symbolises the end of a day, a moment to unwind and pamper oneself. It represents the studio's commitment to nurturing its clients' happiness, vitality, and overall well-being.

To complement the visual elements, I selected a typography that exudes both elegance and playfulness. The company name encircles the logo in a contemporary, bold font, embodying professionalism and modernity.

The selection of colours played a pivotal role in conveying the desired emotions and building trust. Vibrant shades were chosen to evoke feelings of joy and enthusiasm, reflecting the spirit of fun and self-indulgence that Studio Hedoniste offers.

This colour palette continued into the wider brand material I was tasked with creating, alongside the logo. Here I utilised white space and repeating patterns to convey a sense of security and trustworthiness. The design was required as a background for the company website, on social media and on other promotional media. I designed a pattern inspired by clouds and rainbows, all within the same vibrant colour palette. The cloud and rainbow pattern perfectly complements the logo's theme of relaxation and happiness. This bespoke pattern enhances the overall brand identity and reinforces the sense of fun, positivity, and joyous self-care.